�One price one every seat and every flight, no booking required�

Published on April 4, 2004

Orient Thai Airlines became Thailand�s first low-cost airlines when it introduced One-Two-GO by Orient Thai Airlines on December 3, 2003 operating flights from Bangkok-Chiang Mai. The total number of 40,000 passengers who flew from Bangkok and Chiang Mai on One-Two-GO during December was beyond expected target. One-Two-GO�s successful launch not only signaled for a great and positive future ahead, but opened up new and endless traveling opportunities to Thai travelers especially when Thai airways decreased its domestic air fare at phenomenal rate following One-Two-GO�s launch.

One-Two-GO�s launch led to the entry of other low-cost airlines under the name Air Asia. Though Air Asia�s low-cost airlines entity was similar to One-Two-GO, it had pursue a different pricing strategy by promoting differential pricing within the range of 99- more than 2,000 Baht on its domestic routes including Bangkok-Chiang Mai.

Following Air Asia�s entry and its differential pricing strategy, One-Two-GO had conducted a market study to analyze and evaluate consumers� response, needs and wants and behavior regarding the low-cost airlines concept and the pricing mechanisms behind it in order to gain consumer insights of what is the best practice for a low-cost airlines in Thailand from the consumers� perspectives. Our study came to a conclusion that although differential pricing strategy may yield lucrative short term profits, we believe in treating all our consumers fairly and are committed to providing convenient, easy and fair services to our consumers.

As a result, we are proud to present Thailand�s first �GO SHOW FARE� that will offer �One price one every seat and every flight, no booking required� on the following flights:

1. Bangkok � Chiang Mai 999 Baht
2. Bangkok � Chiang Rai 1,199 Baht
3. Bangkok - Phuket 1,199 Baht
4. Bangkok - Hatyai 1,299 Baht

Of which the �GO SHOW FARE� will be effective from April 1, 2004 onwards for Bangkok- Chiang Mai and from April 8, 2004 onwards from Chiang Rai, Phuket and Hatyai routes.

The �GO SHOW FARE� is based on the first-come-first-serve basis, it offers a convenient buying alternative as the buying process is minimized to achieve quicker and more convenient ticket purchasing experience. Passengers choosing to purchase the �Go Show Fare� does not need to do advance booking, with no reservation required, the passenger can go directly to the airport at the desired travel date and time.

Nevertheless, for passengers who prefer to make advance reservation, bookings can be made at our Call Center ( 02-267-2999) for every flight and every destinations. For passengers living outside Bangkok, reservation can be made at One-Two-GO district offices during office hours.
Moreover, Orient Thai Airlines has improved our ticket reservation and booking system to ensure maximum convenience to our passengers. We are not undergoing contractual agreements with various number of financial institutes to offer alternative methods of payment via banks, as well as 7-eleven counter services and in the near future customers will be able to make payments via ATM machines as well.

Lastly, as a part of our continuous commitment to passengers and due to the fast growing consumer base and strong interests in One-Two-GO services particularly via our call center, we are now in the process of refurbishing our call center system and are seeking a number of Call center specialists to further improve the quality of our call center services.

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